Yo! Toyota’s “Swagger Wagon” Viral Ad Marketing Genius
28th May 2010
This has absolutely nothing to do with sports, but everything to do with business. This is a fantastic bit of comedic viral advertisement by Toyota that I couldn’t pass up.
For one, I now own a (yes) Toyota Sienna. And, yes, I have two kids (no, not two girls, as is the case in this ad, but rather, two boys).
This, ladies and gentlemen, is pure marketing genius. Yo! Bust it watchin’ the “Swagger Wagon”
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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes. He is available as a freelance writer. Brown’s full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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