24th April 2010
If there was ever a sign that sports business has moved out from “bookworm” to “family room”, it’s been the expansion of television programming dedicated to sports outside the lines. I big hat tip has to go to Darren Rovell, who, besides being the king of Gatorade history, has become a staple on CNBC for all things sports business. Others have followed Rovell, including Rick Horrow on CNN and FOX Sports.
Bloomberg News has jumped in with both feet into the world of sports. Whether it has been Bloomberg Sports, or their analytics products for baseball (see Bloomberg Sports Making Push to Be Heavy Weight in Baseball Analytics), the financial giant has seen that sports off the field has dollar signs attached to it.
I can now proudly say, I will be part of another Bloomberg foray into sports business.
On Friday I filmed a segment for a Bloomberg Television pilot show on sports business. The show is tentatively set to air in mid-June. This is TV so while I spent 30 minutes answering questions from the producers, if I see 5 mins. of air time, it will be a miracle. Still, 5 or 2 or 10, any face time is good time.
What did we discuss? MLB revenue-sharing, explaining the Luxury Tax, how Target Field benefits the Twins, whether a Red Sox/Yankees rivalry is good or bad for baseball, and early record low attendance for a few of the clubs… great stuff. I tip my hat to the producers who really did their homework.
And, to add to the filming, Bloomberg will use data that has been researched for BizofBaseball.com, with proper citation through graphics or voiceover.
I’ll be updating on this shortly, but it appears that the show will have MLB Players Association Executive Director Michael Weiner as one of the guests on the initial show… I’m in fantastic company.
I really give it to Bloomberg to launching the show (and yes, I would have said this whether I was on the show, or not). It shows that sports business is becoming more and more of interest to the general public.
Look for more on the show as I get updates from Bloomberg
OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK
(THE BIZ OF BASEBALL)
- It’s a MLB.TV Free Weekend for iPhone, iPod Touch, and iPad Users
- MLB.TV Now Available on Sony PS3 in HD
- PODCAST: Maury Brown on Revenue-Sharing, Competitive Balance, the Yankees and Indians
- Media (and Fans) Read Close, If the Sale of the Texas Rangers is of Interest
- Brown: Time for MLB to Play Hardball on the Texas Rangers Sale
- MLB Releases Statement on Sale of the Texas Rangers
- Kevin Millar Joins MLB Network
- Joe Morgan to Become Special Advisor to Cincinnati Reds
- Fenway Sports Group Promotes Two Executives
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown’s full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.