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Archive for the 'Social Networking' Category

I Robot? Should Media Members Have a Personality on Twitter?

24th June 2011

You want to write these days? Blogging ain’t enough. Jump on the social media train, as it’s left the station. Twitter in. Blogging out.

But, if Twitter is “in” then that begs the question: Are reporters, authors, columnists allowed to be “social” on a social network?

Or, more correctly, am I allowed to have personality?

It’s a thorny question. Write for ESPN or other mega-outlets, then there are social network policies. Some writers aren’t forced into policy, but the mandate from publishers are pretty clear: talk your articles up. “Promote your outlet. Keep other aspects of your life out of the social network space. It’s dangerous to us.”

Those that follow also have an interest in whether you talk about everything from your morning cup of Joe to what’s playing on your iPod. Some have come for the information you provide. “I want your information and personally, I don’t want to wade through the chaff. Keep your life separate.”

I get this, kind of. Twitter is a tool for many to get information. On the other hand, some Twitter’s greatest aspects are that a) by definition it’s social, and; b) it gives authors a chance to show their something besides a breathing RSS machine – a robot there to dispense news.

It’s happened to me. I was politely asked (see below), and to that end, it provided the opportunity to ask some of the over 7,000 followers I have: “Should I keep sports biz and personal commentary in separate Twitter accounts?”

@ Enjoyed the sports info but a lot of other tweets that didn't interest me. Suggest seperate BizOfSports acct + personal acct.
@WherYaAtWhoDat
Pony Tellagroni

The overwhelming response was to keep it a mix. For some strange reason, people want to know what I think of music, news on autism, and other nonsense. More than one said it was refreshing and added personality. Hitting close to home, Kevin Goldstein understood something else:

@ That would be a bad business decision to separate them.
@Kevin_Goldstein
Kevin Goldstein

If there’s something lacking, it’s personality from some of those reporting sports on Twitter. This maybe due to company policy. It may also be that there are some that view Twitter as nothing more than a vehicle to pimp their stories. Or, it may be that they’ve built a following to the stage where the need to show some color is deemed unneeded. Whatever the case, I hope fans get to know the writers. Some are as compelling as those they cover in the media.

I always am astounded that there’s more than zero following me. I just don’t seem to me to be compelling. To all those that do follow, thanks for coming along for the ride. For now, take a dose of sports biz, and… get a dose of whatever else is going on in my little world.

FOLLOW MAURY BROWN ON TWITTER: @BizballMaury

Maury Brown is the founder and president of the Business of Sports Network. He is a contributor to Forbes SportsMoney and Variety. He has freelanced for the New York Times, MSNBC, Baseball America, NBCSports.com, and Yahoo! Sports. His contact info is here.

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Posted in Social Networking | 1 Comment »

Roger Clemens Should Have Listened to Momma

10th November 2009

If Twitter has done one thing, it’s taken a few bricks out of the wall between high profile public figures, the media, and their fans or detractors. For members of the media – alternative or mainstream – it’s another tool of the trade.

It also is a delicate dance.

How many stories have we read about athletes getting fined or being asked to please step away from the keyboard when it comes to Twitter? When you’re unfiltered, you can do harm, or good.

So, it was of interest to many when 11-time All-Star and 7-time Cy Young winner, Roger Clemens showed up on Twitter. Clemens, also is embroiled in a legal battle regarding alleged steroid use from his former personal trainer, Brian McNamee. Clemens was mentioned 82 times in the Mitchell Report via McNamee’s testimony (see The Biz of Baseball’s archive on the Mitchell Report).

Of a more serious nature, The Rocket may have lied before Congress regarding when he said he never used PEDs, especially after Andy Pettitte’s affidavit.

Reading Clemens on Twitter is a softball affair. But, sometimes Clemens throws something out there that can relate to his current legal dilemma.

Clemens was asked, “What is the best advice that you ever got?” Here’s the answer:

Well…a down right to the point one came from my mother- “Never get in a pissin’ contest with a skunk” Mine would be “love and work hard at what you do” and Give time to others. Understand sometimes you will fail, pick yourself up and go at it again! One that always hit home and says it all came from our grandmother…”if your a ditch digger, be the best ditch digger you can be!”

OK, ignore the misspellings (I now have a better understanding of his use of “misremembered” now)…  thinking of how Clemens might view McNamee, I saw what mother said, and latched onto it.

“I think you should have listened to mom. Certainly, not listened to Rusty. Get in front of it, like the others.”

“Getting in front of it” is a reference to the likes of Pettitte and Jason Giambi who realized that if they admitted – even vaguely – to using PEDs, the public (and more importantly, Congress) will get off your back and eventually move on. Look at Pettitte. His hGH use was barely mentioned during the World Series.

Roger’s reply?

Trying to decipher Clemenspeak, the reference to “how do you prove a negative” appears to be a reference to McNamee. As for “wallet chaser”… well, I guess we know how he feels about Rusty Hardin these days.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown’s full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Posted in Baseball Insight, PEDs, Social Networking | Comments Off

You Twit: NBA Players Make MLB Look Anti-Social

4th November 2009

Twitter can be both good and bad for businesses, and sports is no different. Athletes having an unfiltered line to millions of fans, media, and yes, their respective clubs, can have unexpected consequences.

But, Twitter is here to stay, and is being embraced in a big way by athletes from all leagues… just some more than others.

Case in point, MLB vs. NBA players. Below is a definitive list of verified MLB players, courtesy of the @MLB blog:

Player Twitter Account Club
Jeremy Affeldt @JeremyAffeldt Giants
Coco Crisp @coco_crisp Royals
Carlos Delgado @carlosdelgado21 Mets
Chad Durbin @ShowcaseU Phillies
Curtis Granderson @detroit_tigers Tigers
Jason Grilli @GrillCheese49 TBD
Blake Hawksworth @BlakeHawksworth Cardinals
Dirk Hayhurst @TheGarfoose Blue Jays
Orlando Hudson @orlandohudson Dodgers
Matt Kemp @mattkemp27 Dodgers
Matt LaPorta @Gator4God Indians
Seth McClung @73_MC Brewers
Jamie Moyer @moyerfoundation Phillies
Joe Nathan @JoeNathan36 Twins
David Ortiz @davidortiz Red Sox
Roy Oswalt @royoswalt44net Astros
Ryan Rowland-Smith @hyphen18 Mariners
CC Sabathia @cc_sabathia Yankees
Joakim Soria @joakimsoria Royals
Nick Swisher @nickswisher Yankees
Mark Teahen @ESPY_TEAHEN Royals
Rich Thompson @chopper63 Angels
Todd Wellemeyer @todalion Cardinals
C.J. Wilson @str8edgeracer Rangers

Also, the Reds’ Chris Dickerson co-founded @weplaygreen.

Conversely, the NBA has so many players using the micro-blogging, social network site that a comprehensive study has been released of 130 players on Twitter by Sysomos.

Key notes of the massive study:

  • The most popular NBA players (having the most followers on Twitter) are the Cleveland Cavaliers’ Shaquille O’Neal, followed by the Boston Celtics’ Paul Pierce and the Orlando Magic’s Dwight Howard
  • The most active NBA players (having the most NBA friends) is the Phoenix Suns’ Jason Richardson, followed by the Milwaukee Bucks’ Andrew Bogut and the San Antonio Spurs’ Roger Mason Jr.
  • The most active NBA player on Twitter (average number of tweets per day) is the Boston Celtics’ Marquis Daniels, followed by the Toronto Raptors’ Reggie Evans and the Washington Wizards’ Fabricio Oberto
  • The most “dense” team (players following their teammates) is the Philadelphia 76ers
  • The most “NBA social” team (players following players on other teams) is the Detroit Pistons
  • The most popular team on NBA (having the most NBA followers from other teams) is the Cleveland Cavaliers
  • The most “Twitter social” team (players following the most people on Twitter) is the Chicago Bulls
  • The most popular team on Twitter (in terms of its players being followed by the most people on Twitter) is Cleveland Cavaliers, not surprising given the Cavs’ players include superstars LeBron James and Shaquille O’Neal

Select the image below to see how NBA players on Twitter connect:

So, MLB, you may have us enthralled this 2009 World Series, but when it comes to being social on Twitter, well… you’re small fry compared to the NBA

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown’s full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Posted in Baseball Insight, Social Networking | Comments Off